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maxree

  1 month ago

KitKat drops its logo to encourage Aussies to recycle

KitKat has temporarily replaced its logo encourage Aussies to recycle soft plastics correctly.
The new logo on KitKat's four-finger bar features the campaign's tagline 'Give the Planet a Break'. The packaging also has a KitKat inspired recycling symbol in the centre and an explicit call to drop off soft plastic wrappers at red recycling collection bins, located in most major supermarkets.
Head of marketing at Nestle, says in order to encourage everyone to recycle right and drop off their KitKat wrappers and soft plastics 'we've turned our iconic pack into a reminder Aussies can't miss'.
According to a research commissioned by KitKat, 48 per cent of Australians are recycling incorrectly, By doing it correctly, soft plastics can be recycled and used as a resource to make new items.
Do you recycled properly?
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pagalu

  1 month ago
Thanks. Never knew that. Reply
0 comments

ForeverYoung50

  1 month ago
I didn't realise KitKat wrappers were recyclable! I've learned something. And good piece of marketing... Reply
0 comments

patfay

  1 month ago
Good idea, I usually keep them til lI get a large amount then take them down, it's the scrunch test that shows you whether you can recycle packages this way. Reply
0 comments

golliwog44

  1 month ago
If they were serious they would make the wrapping biodegradable. It's just cheap advertising. Along the lines of #Toluna wins. Members carrying on about winning 300pts ( roughly 10c) like it is something great. But those just browsing the site see all these "Toluna wins" and falsely think you can win a fortune on here, and members here too silly to realise what pawns they are in the big scheme of things. Just goes to show, people will fall for anything. Reply
0 comments

KT051

  1 month ago
We recycle what we can and this is a positive step from Kit Kat. Reply
0 comments

Yvonner1994

  1 month ago
What about suggesting biodegradable packaging? Reduce the carbon footprint that this promotion doesn't include. Sounds more and more like products feel the need to promote themselves to be seen/noticed doing the right thing... Give me a break! Reply
0 comments

braunhi1

  1 month ago
Thanks for this information Max and also congratulations to KitKat. Reply
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